Technical foundations for AI visibility

Start with discovery. Confirm robots.txt allows major AI crawlers, publish an up-to-date sitemap.xml, and maintain an llms.txt summary that explains who you are and which URLs matter. An /agents page with machine-readable site JSON gives specialized bots a compact map of your content.

Add Organization schema on the homepage so engines can attach a name, logo, and contact identity to your domain. Use FAQPage schema on pages that truly answer questions, and Article schema with authorship on editorial content.

Write answer-first openings. Put a direct 40–60 word answer in the first paragraph, then expand with detail. Short pages under a few hundred words rarely win citations; aim for substantive explanations with clear headings and verifiable claims.

Make facts easy to verify. Keep product details, policies, pricing ranges, and company names consistent wherever the brand appears. Conflicting statements across pages increase the chance of hallucinations or competitor substitution.

Improve media accessibility with descriptive alt text. Models and assistive technologies both benefit when images explain themselves instead of shipping empty alt attributes.

Use an audit to prioritize fixes by score impact, ship the highest-leverage changes first, then validate that schema, answer structure, and crawl signals improved. Technical AEO is iterative: each clean signal makes the next citation more likely.